Plus size lingerie has come a long way in the past few decades, and it's hard to imagine a time when it was difficult to find lingerie that fit curvier women. However, the truth is that only a few decades ago, plus size lingerie was practically non-existent.
The ‘plus size’ category was first introduced in the 1970s, and manufacturers began to experiment with making lingerie for larger women at that time. Despite the development and experimentation, plus size lingerie remained rare throughout the 1980s. Even when mainstream lingerie companies began offering larger sizes, they often lacked variety or quality.
Lingerie stores in Australia were no different. Plus size women had limited options for lingerie, even as the average Australian dress size grew. It wasn't until the early 1990s that specialized lingerie companies began to cater to the plus size market. These companies saw the growing demand for larger sizes and began developing and selling plus size underwear and lingerie designed for women’s curves.
The 1990s was a crucial decade for the plus size lingerie market, with manufacturers making huge strides in creating comfortable, stylish, and beautiful lingerie available in extended sizes. Both affordability and accessibility were greatly improved in the 2000s and lingerie stores began to offer a wider variety of choices for women with curves.
As the market became more advanced, major fashion retailers began creating plus size lingerie lines as a result of the public demand. Many of these retailers now offer sizes that extend beyond standard plus-sizes to cater to those with a greater range of body types.
The evolution of fashion industry now means that older women no longer have to feel left out when it comes to lingerie shopping. The Australian lingerie market has grown considerably since its inception, and today, the plus size lingerie market is both diverse and expansive. As a result, there are now a myriad of beautiful lingerie options for plus sized women of all ages.
So, if you're a plus size woman, don't let anyone tell you that your lingerie options are limited! You can embrace your curves and enjoy the same luxurious, stylish lingerie as anyone, regardless of size. Celebrating your body size is important, and the evolution of the lingerie industry proves that plus size women are just as beautiful and worthy of attention as any other woman. You can shop our plus size collection here.
Bras By S is an Australian Lingerie Boutique, offering sizes 6-30 with more than 500+ styles available in plus size.