I'm Shorina, the brains, heart, and soul behind the magic at Adore By S. Strap in for a journey through time, tales of lingerie, and a sprinkle of my own adventures!
2017 was the year Adore By S (previously Bras By S) bursts onto the scene. It was my very first baby. Fast forward a bit, and now I'm not just a mum to Adore By S; I'm also a real-life mum, juggling the chaos of two little boys. Oh, did I mention I'm not just about lingerie? Yep, I'm also the proud Founder of Mindful Soul Collective, a counselling and wellbeing service that's close to my heart. The hustle is real, my loves!
Now, let's rewind a bit to my childhood. From a tender age, I had this burning desire to make a difference in the lives of women. How? Well, that part was a bit fuzzy, but I was determined to figure it out – and I did! I noticed the epic struggle my mum faced in the bra department – the perpetual quest for bras that fit like a dream, looked drop-dead gorgeous, and didn't break the bank. My mum, the eternal optimist, used to joke that I should become a 'bra designer' to rescue women like her. Well, guess what, Mum? Look at me now, living the dream!
At the tender age of 15, I found myself rocking a 10DD, and by 18, I was dancing between a 10E and 10F. Now, that might sound like a wild ride in the bra department, but believe me, the struggle was real. And guess what? I was witnessing the same struggles that my dear mum faced. It was like a case of déjà vu, and my options were as limited as they come – either splurge on beautiful but expensive lingerie or settle for the humdrum, affordable pieces. Talk about a lose-lose situation!
Fast forward to 2016, a year that threw me a curveball that I never saw coming.
A car accident turned my world upside down. The aftermath? A lifelong back injury that sentenced me to months of bed rest and over a year without clocking in at work. Physically, mentally, and emotionally draining doesn't even begin to cover it. But hey, amid the chaos, I had a lightbulb moment – a chance to hit the reset button on my future.
Now, I could've wallowed in self-pity, but where's the fun in that - though, let's be honest, I did wallow in self-pity for a bit there but then I took a trip down memory lane to my childhood dreams of making a difference in the lives of women. And voila! The seed was planted. I decided to trade in my struggles for a brighter future and started delving into the world of counselling! I earned my stripes as a Certified Counsellor and racked up over 30 specialty certificates in the mental health field.
I wasn't ready to see clients and use my newly acquired qualifications so that's when a magical ride through the highs and lows that paved the way for Adore By S began – where self-love and lingerie collide in a symphony of empowerment!
It all began on a particularly challenging day when my back was staging a revolt. Seeking solace, I reached for a piece of lingerie I had crafted myself. The moment it embraced my body, something extraordinary happened. I felt a surge of empowerment, an unstoppable force of sexiness and confidence that wrapped me in a cloak of self-love. It was like a potion of magic, and in that moment, I discovered the transformative power of lingerie.
Driven by the desire to share this empowerment, Adore By S was born. I envisioned a space where women of all sizes could revel in the magic of self-love through beautiful and sexy lingerie. Because, let's be real, there are no size limits when it comes to embracing ourselves!
In the early days of Adore By S, I poured my heart and soul into handcrafting each piece. Picture me, meticulously sewing sequins and pearls onto laces, creating works of art that took hours to complete. It was a labour of love, knowing that I was gifting women the magic that lingerie could bring. As the world of Adore By S expanded, the demand soared, and I had to get manufacturers to help with the orders!
Today, Adore By S has woven its spell around tens of thousands of women, not just in Australia but across the globe. I wake up every day with the incredible privilege of knowing that I am making a difference in the lives of women, just as I had always dreamt of.
Even as we grow, Adore By S remains a small, family-owned haven. Every order, every connection, means the world to me. Your support is not just a transaction; it's a contribution to my dreams. Thank you for helping me turn dreams into reality, and for joining me on this magical journey where lingerie is more than fabric – it's a celebration of self-love and empowerment!
Why Adore By S?
Welcome to the Adore By S family, where shopping isn't just a transaction; it's a delightful experience filled with reasons to celebrate! Here's why you should join the party:
Size-Inclusive: We're not just a brand; we're a movement! Adore By S is your size-inclusive haven, and we're on a mission to extend our sizing options. Because feeling sexy knows no limits!
Family-owned: Ever wanted to be part of a cool, family-owned business? Look no further! Adore By S is proudly a small, family-owned venture from the heart of Australia, making every purchase a personal connection. This also means that when you reach out to us, you're not talking to a faceless entity – you're chatting with someone from our Adore By S family. Expect genuine care and a touch of fun with every interaction!
No Drop-Shipping Drama: Quality is our middle name! Unlike some mysterious drop-shipping shenanigans, we keep all our stock on hand, ensuring that every piece meets the highest standards of quality before shipping out.
Eco-friendly where possible: We're as earth-loving as you are! Skip the unnecessary tags and extra packaging – we're on a mission to save the planet one lingerie set at a time. Your orders will arrive wrapped in eco-friendly love, with biodegradable and recyclable packaging leading the charge
Easy exchanges: Didn't find the perfect fit? No worries! Our easy exchange process ensures that finding your ideal lingerie match is as stress-free as a spa day. Check out the details in our Return Policy – we've got your back!
So, why settle for the ordinary when you can dive into the extraordinary world of Adore By S? Join us for a shopping spree that's not just about lingerie; it's a celebration of confidence, inclusivity, and empowerment!
With love and lace,
Adore By S x
