About Us
Owner & Designer of Bras By S
I'm Shorina! I'm the Founder & Director of Bras By S.
I launched Bras By S (BBS for short) in 2017, it was my very first baby. I'm now a mum (of real babies!) and I'm also the Founder of Mindful Soul Collective, a mental health service. My family and I live in Newcastle, Australia, which is also where BBS is based.
As a child, I always knew I wanted to help women. I didn't exactly know how I would do that, but I knew I would 'somehow'. When I became a teenager, I started to notice the struggle my mum faced with finding bras that fit well, looked beautiful and were affordable. My mum would always joke that I should become a 'bra designer' to help women like her - look at me now, mum!
At just 15 years old, I was a 10DD and at 18 years old, I was between a 10E and 10F. This meant I was facing the exact same struggles as I watched my mum face. I found that I had two major options... wearing beautiful, expensive pieces of lingerie or wearing boring, affordable pieces of lingerie. It was a lose-lose situation really.
In 2016, I was faced with one of the hardest times of my life. I was driving home from my full-time sales job and was in a car accident. The car accident caused a lifelong back injury that resulted in months on bedrest and more than a year without being able to work. It was incredibly physically. mentally and emotionally draining. I had no choice but to rethink everything about my future.
After months of focusing on the negatives and being a victim, I remembered myself as a child, dreaming of helping women and wanting to make a difference in their beautiful lives. This led me to start studying counselling. I became a Certified Counsellor and completed more than 30 specialty certificates in the mental health field.
On one particularly difficult day with my back, I just wanted to feel better so I decided to put on a piece of lingerie I had made and noticed how empowered it made me feel. I felt unstoppable. I felt sexy. I felt confident. My body was overtaken by self-love. I felt like nothing could ever bring me back down and that's when I realised the magic of lingerie.
Lingerie was like real magic and I knew that I was ready to empower women through self-love and lingerie which is when BBS was born.
I knew that I wanted to offer beautiful, sexy pieces for women of all sizes because there are no size limits in self-love.
When Bras By S was first launched, I focused heavily on hand-making the lingerie. I would hand sew beautiful little sequins and pearls onto laces. Each piece took a few hours to complete and I loved knowing I was giving the magic of lingerie to women. As my beautiful little business grew, I couldn't keep up with orders so I started to outsource the sewing aspects (which is so, so amazing!)
Now, Bras By S is worn by tens of thousands of women not only in Australia, but around the world. I have the privilege of spending my days knowing that I am changing women's lives and I'm here, helping women like I always dreamt of.
Bras By S is still a small, family-owned business so every single order means the absolute world to me, truly. Thank you for helping my dreams come true and thank you for supporting my dreams.
Here are a few reasons why you should consider shopping with Bras By S:
- We are a size-inclusive brand and will only continue extending sizes
- We are a small family-owned business in Australia
- We keep all stock on hand to ensure quality is always of the highest standard (no drop-shipping business here!)
- We love the environment as much as you. We have chosen to skip the swing tags and extra packaging on orders because they're unnecessary. We will send your orders in biodegradable and or recyclable packaging. You can see our full Environmental impact here
- We have conducted reviews of all manufacturers to ensure sustainability. You can see more about our sustainability here
- We offer a range of customer-friendly and safe payment options, including PayPal
- Whenever you reach out to us, you're speaking to somebody from our family, which means the person you're talking to truly cares
- We offer an easy exchange process, you can view our full Return Policy here
S x
Reviews
"I absolutely love the use of all sizes models. Not one person is discriminated against. It makes me proud to be a woman!
The lingerie itself is always great quality and definitely true to size I would always recommend to anyone."
- Jessica Mackenzie
"IN LOVE
Amazing quality and amazing customer service. 100% would recommend bras by S to absolutely everyone and anyone. If your thinking about making an order, do itttttttt. You can thank me later"
- Rebecca Jade
"Everything I have ordered has been absolutely perfect!
I’ve made multiple orders and everything is super high quality and fits so well (size checked against the guides) and it all has arrived within 1-2 days of ordering. So happy and in love with Bras by S. Definitely worth it"
- Amy Range
"Received my item after waiting a little while (it was so popular so out of stock), they were so helpful keeping me updated all the time! The item is gorgeous and so so affordable, very different from what I've seen in store and if I had I'd expect it to be $100 which it is no where near! Thanks xx"
- Shelia Vermeer
"I have shopped here for ages now and everything is amazing ❤️❤️
100% recommendation.
You can tell she loves what she does and takes great care."
- Javier Brice
"The quality is to perfection. So sexy and stylish I would recommend to everyone and anyone. I love love love it !!"
- Ashley Reid
"Such friendly customer service, my order was ready almost immediately. The quality and sizing is amazing and such a great range of styles and colours. I keep coming back for more. 10/10 would recommend."
- Paris Olivia
"Shorina is lovely! The lingerie I order came quickly and was great quality, fits true to size and I’ll definitely be ordering again. I love it 😍"
- Katie Goronski
"Beautiful designs with a lot of variety, definitely recommend."
- Lisa Nicolson
"Really helpful when I was trying to figure out my sizing, and the pricing beyond reasonable! So excited for my 3 bodysuits to arrive in the mail x"
- Samara Dunning
"The nicest , loviest lingerie I have ever seen or worn ........
It is all gorgeous , Shorina does amazingly beautiful work"
- Cathy Allan
"Great customer service and the pieces are great quality! Will definitely be a return customer"
- Olivia Finlay
"I got a gorgeous red lace bodysuit and love it! The price, quality and service were all amazing!!"
- Sarah Myers
"My favourite online shop without a doubt. 10/10 for customer service."
- Emily Varley
"Received my order today and love it Thankyou"
- Tina Neil
"One of the best online lingerie stores for the price! The quality is amazing. Great service and got my products within days!"
- Naomi Hogie
"Best little company to deal with! I had trouble with ordering and they fixed it up straight away! Cheap but amazing! Will definitely buy from again"
- Daneeka Brown
"Just got my third set and once again it fit perfectly and made me feel sexy as hell! Great quality for reasonable prices, love love love!! X"
- Sidonie Smith
"This is by far my new favourite lingerie site! I just received my order in the mail (the stunning red wine set!) and I could not be happier! The quality is top notch and the first time I haven’t had to worry about size - it fit! Can’t wait to shop again soon! X"
- Becca Jones
"brasbys has such gorgeous stuff and is run by such a lovely and caring team! my order came on time and was really high quality, 10/10 recommend"
- Tina Powley
"Bras By S is an incredibly affordable store with beautiful pieces for every person.
What's even more impressive is how size inclusive every piece is, with an accurate sizing chart at the bottom of each piece so no one is left out. Many other lingerie stores don't cater to people with bigger bodies and because inclusion is an important value of mine, it makes shopping at Bras By S an easy choice.
On top of this, their customer service is amazing. When I left off the apartment number on my address the issue was rectified in under 10 minutes via email, I've never had a store respond so quickly and with so much care. The actual pieces I bought were multiple elastane body harnesses and they fit perfectly. Each one has it's own unique style, they all can be dressed up or down by adding a bralette or bra or wearing them beneath a mesh shirt and they're so versatile - definitely an added staple to my wardrobe. They're also great quality, the elastane doesn't stretch out and become loose after a view uses so I know they'll last a while and they're a really affordable alternative to buying actual leather harnesses which can set you back $300!
The last thing I'll say that I love about Bras By S is that they're located in Australia, with customer service based here and a great returns policy in case things don't end up working out. As opposed to wrangling with dodgy buyers on the internet without reliability, Bras By S is based in Newcastle, have free shipping on orders of a certain price and therefore the delivery is local and takes just a few days. I've been referring the store to all my friends interested in trying out body harnesses and also those who want gorgeous bodysuit and bra sets on a budget, everyone should definitely give them a go!"
- Bridget Harilaou
"Shorina is a huge inspiration and a wonderful example of creating the life you want, working hard to be successful, creating a meaningful existence, and positively contributing to the lives of others. Then, Bras by S caters to my plus size requirements in styles that are true to me and affordable. They are all-inclusive to every age/shape/size/taste and have become a tool that inadvertently contributes to the growth/success of my profile as they serve to validate my project in my mind, encourage/motivate me to continue and are the perfect store to direct those women that have contacted me looking for recommendations/direction.
Bras by S has become my favourite lingerie store thanks to the story behind them, their range/affordability/service quality and their support for self-love/body positivity. I'm so thankful to have found them and genuinely appreciate their existence 💕.
You care about your customers as not only valued clients, but as women. Bras By S looks to me like it’s a haven for comfort, trust, empowerment, positivity and support."
- Verity Stilley